Despite the emerging
technology paving the way for more innovative approaches to promote as well as
advertise businesses, a lot of companies to this day still depend on the
promotional products Australia has to offer. In fact, a study conducted by the
Advertising Specialty Institute or ASI revealed that 82% of recipients have
recalled the business behind the promo item. The study further state that a
promo item is still a high-impact and cost-efficient ad medium, allowing
small-scale businesses to obtain substantial ROI as huge corporations.
About the author: Jones Blueime is a business owner who
benefited a lot from using promo items in marketing his business. He is very
thankful to Melton Enterprises for providing him high quality yet affordable
promotional items.
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