Competition is stiff in the food and service industry. Restaurants and cafes abound offering similar fare, and it's only a few that can claim to be successful.
It's often not the taste or nutritional value of a product that first gets it noticed, but the way it's presented. A catchy name or an attractive logo can draw in the customers, so you want to get the branding right.
Granted, not everyone can come up with a strong business name or slogan. That is why branding agencies and restaurant consultants in Dubai are in business. They know what attracts and retains customers, making it well worth the expense to enlist their services.
Author bio - Carrie Young owns her own cafe and is doing strong business thanks to the branding help of Keane Brands.
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